Marketing psychology
Apply psychological principles, mental models, or behavioral science to marketing.
Marketing, sales, product strategy, and founder decisions.
skills to explore
PUBLIC SKILLS, ONE SEARCHABLE SHELFIndexed 25 Sep 2026 ↗
121–144 of 184 skills
Apply psychological principles, mental models, or behavioral science to marketing.
Directory and router for the marketing skills library.
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.
Design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure.
/cs:office-hours <topic> — YC-style 6-question founder interrogation before any advice. Forces clarity on problem, customer, distribution, defensibility, capital, and founder fit.
/cs:onboard — Founder interview that populates ~/.claude/company-context.md using the canonical 7-dimension cs-onboard schema.
Optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
Optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
Cross-functional organizational health check combining signals from all C-suite roles. Scores 8 dimensions on a traffic-light scale with drill-down recommendations.
Optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts.
Help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
A startup is approached by a prospective partner and someone has to decide should we sign this partner, at what partner tier (referral / reseller / OEM / SI-consulting / strategic alliance), with what joint GTM commitment, and at what revshare.
Create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.
Create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.
Create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.
Create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.
/cs:post-mortem <decision> — Honest retrospective on an executed decision, scored against original assumptions and dissent.
/em:postmortem — Honest analysis of what went wrong. Use after a failed launch, missed quarter, or bad hire to run a blameless 5-Whys retrospective with a change register — e.g. dissecting why the Q3 release slipped six weeks.
Help with pricing decisions, packaging, or monetization strategy.
Designing or revisiting product pricing — selecting a pricing model (subscription seat-based, usage-based, value-based, freemium, or hybrid), running Van Westendorp Price Sensitivity Meter analysis on WTP survey data, or designing Good/Better/Best packaging tiers.
Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy.
Validating product opportunities, mapping assumptions, planning discovery sprints, or testing problem-solution fit before committing delivery resources.
Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies.
Create or update their product marketing context document.
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