Launch a convincing landing page

Your workflow

Review each handoff before moving on

Choose the launch focus
Launch by Corey Haines ↗
Align the audience, announcement, and conversion goal so the page serves a specific launch.
Carry forward
A launch brief with the primary message and intended action.
Write the page
Copywriting by Corey Haines ↗
Use the brief and evidence to build a clear hierarchy of benefits, proof, and calls to action.
Carry forward
Approved page copy with unsupported claims removed.
Build the experience
Frontend design by Anthropic ↗
Translate the copy and visual direction into a responsive page with deliberate layout and interaction.
Carry forward
A runnable page ready for review.
Check the visitor journey
Webapp testing by Anthropic ↗
Exercise navigation, forms, and the main action in a browser and record any failures.
Carry forward
A tested journey and resolved blocking issues.
Review discoverability
SEO audit by Corey Haines ↗
Check the finished page for technical and on-page search problems before launch.
Carry forward
A prioritised final checklist and any remaining limitations.

What good looks like

The main call to action works on desktop and mobile.
Claims, pricing, and product details are accurate.
Page metadata, keyboard use, loading, and key links have been reviewed.

Take the brief with you

Replace the bracketed details, set up the source skills in your agent, then use this brief to guide the work.

Create a landing page for [product and offer] aimed at [audience]. The main action is [CTA]. Use [proof and brand assets], work in [project], and review the finished journey before publishing.

Inputs to gather:
- Product, audience, offer, and intended visitor action
- Evidence supporting product claims and approved assets
- Existing website or project, plus launch constraints

Requirements: A coding-capable agent and a runnable web project. Browser testing needs a preview; publishing needs the relevant hosting access.

Follow this sequence. Review each handoff before continuing. Tell me when a required tool or input is missing; do not claim work was done without evidence.

1. Choose the launch focus — Launch
Align the audience, announcement, and conversion goal so the page serves a specific launch.
Handoff: A launch brief with the primary message and intended action.
Skill source: https://github.com/coreyhaines31/marketingskills/blob/5b2c0007766c6a1cf1d53fd8fc73e979e0821022/skills/launch/SKILL.md

2. Write the page — Copywriting
Use the brief and evidence to build a clear hierarchy of benefits, proof, and calls to action.
Handoff: Approved page copy with unsupported claims removed.
Skill source: https://github.com/coreyhaines31/marketingskills/blob/5b2c0007766c6a1cf1d53fd8fc73e979e0821022/skills/copywriting/SKILL.md

3. Build the experience — Frontend design
Translate the copy and visual direction into a responsive page with deliberate layout and interaction.
Handoff: A runnable page ready for review.
Skill source: https://github.com/anthropics/skills/blob/33375500bcea98d610eb30ce10ac4e59b89c390d/skills/frontend-design/SKILL.md

4. Check the visitor journey — Webapp testing
Exercise navigation, forms, and the main action in a browser and record any failures.
Handoff: A tested journey and resolved blocking issues.
Skill source: https://github.com/anthropics/skills/blob/33375500bcea98d610eb30ce10ac4e59b89c390d/skills/webapp-testing/SKILL.md

5. Review discoverability — SEO audit
Check the finished page for technical and on-page search problems before launch.
Handoff: A prioritised final checklist and any remaining limitations.
Skill source: https://github.com/coreyhaines31/marketingskills/blob/5b2c0007766c6a1cf1d53fd8fc73e979e0821022/skills/seo-audit/SKILL.md

Final output: A reviewed landing page and a launch checklist.

Review checklist:
- The main call to action works on desktop and mobile.
- Claims, pricing, and product details are accurate.
- Page metadata, keyboard use, loading, and key links have been reviewed.

Follow my agent and project instructions. Ask before sending, publishing, deploying, or spending when I have not already authorised that action.

Your workflow

Choose the launch focus

Write the page

Build the experience

Check the visitor journey

Review discoverability

What good looks like

Take the brief with you

A different goal in mind?

Find out if an idea is worth building

Make a product explainer