Make a product explainer

Your workflow

Review each handoff before moving on

Choose the story
Video content strategist by Alireza Rezvani ↗
Match the message and hook to the audience and channel before investing in production.
Carry forward
A short script, one key takeaway, and a scene outline.
Set the visual rules
Hypermotion brand profile by Siddharth Ponnapalli ↗
Turn approved brand evidence into specific typography, colour, logo, and motion decisions.
Carry forward
A reusable brand profile, asset list, and any unresolved choices.
Direct, build, and render
Hypermotion explainer director by Siddharth Ponnapalli ↗
Use the script and profile to author distinct scenes, align motion with audio, inspect frames, and revise the proof.
Carry forward
The editable .hype project, a proof render, and the final requested export.

What good looks like

Product states and claims match the real product.
Text is readable at the intended viewing size; branding and logo use are consistent.
Scene boundaries, cropping, audio sync, and final hold have been reviewed.
The exported file opens and plays; retain the editable project.

Take the brief with you

Replace the bracketed details, set up the source skills in your agent, then use this brief to guide the work.

Create a [duration] [aspect ratio] Hypermotion explainer for [product/feature] aimed at [audience]. The key takeaway is [message], and the call to action is [CTA]. Use [approved assets and product URL].

Inputs to gather:
- Product URL or screenshots and the feature to demonstrate
- Audience, key message, duration, aspect ratio, and call to action
- Approved logos, fonts, brand references, and any music or narration

Requirements: A compatible agent plus Hypermotion and its CLI or MCP tools. Check the installed version’s capabilities, codecs, and audio tools before production.

Follow this sequence. Review each handoff before continuing. Tell me when a required tool or input is missing; do not claim work was done without evidence.

1. Choose the story — Video content strategist
Match the message and hook to the audience and channel before investing in production.
Handoff: A short script, one key takeaway, and a scene outline.
Skill source: https://github.com/alirezarezvani/claude-skills/blob/19392f7a08264ed00486a251f5b2098321771f94/marketing-skill/video-content-strategist/skills/video-content-strategist/SKILL.md

2. Set the visual rules — Hypermotion brand profile
Turn approved brand evidence into specific typography, colour, logo, and motion decisions.
Handoff: A reusable brand profile, asset list, and any unresolved choices.
Skill source: https://github.com/psiddharthdesign/hypermotion/blob/21974d958f06d9a3df2da768f7b97fdac53056ae/skills/hypermotion-brand-profile/SKILL.md

3. Direct, build, and render — Hypermotion explainer director
Use the script and profile to author distinct scenes, align motion with audio, inspect frames, and revise the proof.
Handoff: The editable .hype project, a proof render, and the final requested export.
Skill source: https://github.com/psiddharthdesign/hypermotion/blob/21974d958f06d9a3df2da768f7b97fdac53056ae/skills/hypermotion-explainer-director/SKILL.md

Final output: An editable .hype project and a reviewed video export.

Review checklist:
- Product states and claims match the real product.
- Text is readable at the intended viewing size; branding and logo use are consistent.
- Scene boundaries, cropping, audio sync, and final hold have been reviewed.
- The exported file opens and plays; retain the editable project.

Follow my agent and project instructions. Ask before sending, publishing, deploying, or spending when I have not already authorised that action.

Your workflow

Choose the story

Set the visual rules

Direct, build, and render

What good looks like

Take the brief with you

A different goal in mind?

Create a week of useful content

Become a more effective founder